Led over 30 games, including 3 of the top 10 most downloaded
Shipping products on IPFS since 2016, keynotes at IPFS Camp and DWeb Camp
Gunpei Yokoi, creator of the Game Boy, described his product development process as “lateral thinking, with withered technology”.
Most products are built because of a new investor trend. Something to put on a pitch deck to justify the product’s existence. Build it, hype it, and move on to the next shiny trend until you make it.
At their heart, the best products are built with respect for their users at every level of their design and technology. It is out of a desire to understand another person’s often unarticulated needs, and relentlessly trying to find novel ways to meet them. Whether we need to create bleeding-edge technology or use well-understood concepts, our goal is always to satisfy a need.
Take this site for example. We’ve made sure every video is as lightweight as possible, picking the resolution, bitrate and codec by hand. While it’s loading, it will show a small vector preview (to prevent ugly gaps, or loading more previews). If something isn’t on the page, it won’t try to load or to render. Every asset is served through a CDN.
Design firms such as Mathematic, Design Studio, Blur, make beautiful video campaigns. However, the way their websites are programmed fails to showcase this work. Your laptop will heat up trying to render everything at once. Your phone will struggle to stream gigantic videos.
This attention to how things are built gave us a 10x improvement in performance. It means you can browse this site while on the subway. It’ll still delight.